Keep track of your digital assets and eliminate your disconnected content silos. Let your content grow and perfect your digital presence thanks to integrations with all relevant systems. From product development to intelligent interaction with your customers in borderless possibilities of the new omni-channel world.
Enter the world of modern digital asset management and eliminate inefficiencies with strong editing and search functions, version controls, user management. All this in addition with integrated and automated intelligence of your assets as well as 100% security in the management of license rights.
Sharedien gives you maximum scalability and flexibility, no matter what volume and types of content you are working with. With our headless approach, there are no limits for you, from R&D to output to the relevant communication channels with the maximum integration capability into existing and future systems. Stay up-to-date with Sharedien with future-proof platform capabilities.
Collaborate agilely instead of following rigid workflows. Automate and optimise your workflows around creative tasks in your marketing processes. Add intelligence not only to your digital content, but also to your processes and collaboration. Get the most out of collaboration between departments, branches, external service providers and partners. And not just regionally, but worldwide.
With Digital Rights Management from Sharedien, you avoid illegal uses and costly legal disputes by actively managing the licences of your digital content. Keep track of your licences copyright properties of your assets. Protect your assets, your budget and the rights of your creative partners.
Perfect for high-performance digital applications, headless architecture offers a profound way to implement your usual or desired interface without compromise. With a headless architecture, you gain full control over your digital assets and relevant integrations across multiple systems and harness the full power of all your marketing technology.
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Table of Contents
It is well known that communication no longer works without visual content. It doesn't matter which channel you use - messages on Twitter, Instagram, websites, apps, online shops and marketplaces only attract visitors' attention with appealing visuals. And the visitors are becoming more and more demanding: especially when it comes to products such as clothing, jewellery or technology, the presentation of the product is absolutely crucial for success. The digital platform on which the product is offered must emulate the advantages of a physical shopping experience as closely as possible. In a physical shop, customers are much better able to examine, feel, smell and view the material from all sides. The digital possibilities are limited here - prospective buyers have to rely on the image material, the description, product information and also reviews. The better the supplier has this information world under control and knows how to manage it, the more targeted and successful he can address the target group. For this reason, fashion retailers, for example, have long since started to include videos that show how fabrics can be moved or combined in addition to extensive image material. The result: returns decrease, customer satisfaction increases as well as sales figures.
So the challenge is to present products as vividly as possible - and to do so at all possible own and third-party touchpoints. Each of these output channels places its own demands on the digital assets. File formats are specified, as are image sizes and cropping. So it is not only the complexity of the digital content itself that increases, but also the distribution of the corresponding information. Without appropriate technological support, effective product communication is hardly possible today.
A digital asset management system is software that supports companies in managing digital media such as images, videos, audio files, presentations or documents effectively and centrally. As a result, different users such as marketing managers, sales staff, but also external parties such as customers, contractors, agencies or photographers have access to digital content. This access can be controlled with defined permissions depending on the user role. Integrated workflows also assign tasks to the various users in order to optimize the process of creating and editing digital assets.
Digital asset management offers advantages for all companies that use a variety of digital content such as photos, images or videos. Without a central system, this content is usually located in many different places in the company, sometimes hidden in confusing folder structures or even locally in the work environments of individual users. The result: content is created as needed and subsequently falls under the radar. The use of a digital asset management system, on the other hand, provides a single central access point to all digital content in the company. As a result, content that has been produced once can be used multiple times, increasing efficiency but also consistency in communication.
In addition, digital asset management structures digital content in a uniform way, making it easy to find content - either through a search, through filtering options or through content linked to search results. This saves communication managers a lot of time when creating new campaigns.
It is well known that images and videos are the most important information carriers in corporate communications. Purely text-based publications are simply lost in the flood of information. Therefore, basically every company that wants to strengthen its communication activities benefits from digital asset management. There are a number of user groups that are particularly dependent on the support provided by a DAM system are particularly dependent on support from a DAM system.
Marketers save a lot of time and effort by quickly finding relevant content. They also benefit from numerous intelligent functions such as the automated cropping of images for different output channels or the automated tagging of new content. All workflows around content creation are optimised, leaving users more time for strategic and creative tasks.
Digital asset management also improves collaboration with external users such as agencies, graphic designers or photographers. It offers transparency to all parties involved in terms of tasks, responsibilities and versions. Integrated workflows involve all users according to their roles and thus ensure clear processes around the creation and editing of content.
Digital asset management gives product managers the opportunity to control product communication and thus, for example, to react more quickly and effectively to changes in the market. This helps to position one's own product in the market and to effectively bring one's own product strategy to the street.
Sales staff have access to correct and up-to-date content at all times and thus contribute to strengthening the brand in direct customer talks. At the same time, the documents, presentations and videos stored in the DAM support the sales talk.
A digital asset management system is also a good decision from an overall strategic point of view. Operational efficiency gains and the additional time thus gained for important creative tasks are important pillars for building a strong brand. At the same time, integrated quality assurance ensures absolute reliability of digital content and ensures that no incomplete information is output. In addition, monitoring of image usage rights prevents costly licence infringement proceedings.
For the IT department, central data management always means the opportunity to make the IT architecture more future-proof, to map processes cleanly and holistically, and thus to increase overall operational efficiency. Cloud-based systems deliver particularly great benefits for IT staff, as they are no longer responsible for installations, maintenance, updates and data security.