Optimized product content - Sharedien

Product management has the complex task of strategically positioning the corresponding product in the market, helping to shape the marketing concepts accordingly, and to continuously take up developments on the market/ in target groups, adapting the product development accordingly.

Creating the basis for effective marketing

Already when creating the data, it is advantageous to cover the requirements of all output channels identified as relevant - this includes, for example, the management of images and all required derivatives. DAM systems are able to automate this task so that all product images are available in all relevant formats, sizes and sections.

Automated workflows

With the integrated Business Rule Engine, you can easily define and automate your intelligent processes yourself! You don't even need any special prior knowledge - the intuitive operation of the Rule Engine is self-explanatory.

marketing-section-4

Playingnew markets effectively

If product management identifies new target groups or regions, Sharedien can flexibly adapt the data model accordingly and include new requirements such as additional languages, currencies or legal regulations. The use of alternative images or videos that are adapted to the respective cultural address is also very easy to implement.

Responsibility requires control

The product manager is responsible for positioning the product in the market in the best possible way. In order to be able to achieve this, control over product communication must always be ensured. Central data management creates the necessary conditions for this, prevents the use of outdated content and ensures the consistency of the messages used.

cpg-sku

Fast time to market

Time creates competitive advantage - an efficient go-to-market strategy is enormously important for many industries. Sharedien optimally supports the measures thanks to automated processes and intelligent workflows and also ensures particularly effective collaboration with external users such as agencies, photographers or graphic designers with agile collaboration functions.

Powerful editing functions and derivatives

Whether removing backgrounds or creating different versions of the same file, Sharedien helps you streamline your content creation process and frees up your time for strategic tasks thanks to its automation features such as translations for different geographical markets.

roles_marketing

Keep up to date with the latest news with Sharedien

From best DAM practice to current industry insights, the Sharedien blog looks at marketing and technology topics.

Go to the Sharedien Blog

Workflow management and automation in DAM systems

A company's media files, produced for a lot of money, are rightly called digital treasures. Digital asset management systems for managing these "treasures" have long since become...

Read More

What is Performance Marketing?

Effective marketing strategies are essential for the growth of a company. They help companies tap into their target audience, connect with them, increase recognition (branding), increase...

Read More

Marketing Trends 2022 - (Video) Content remains king

Content marketing will still be king Content marketing is one of the most important aspects of any digital strategy. Content is [...]

Read More
Contact address

Industriestrasse 50, 8304 Walisellen/Switzerland

Telephone number

+41 44 832 5030

Email

info@sharedien.com

We look forward to hearing from you





    We look forward to your demo request

    close-link
    Get Consultation

    close-link
    Watch Webinar

    close-link