Performant and slalable Mar-Tech solution - Sharedien

IT is responsible for the overall architecture in the company and it must ensure that the performance and availability of the individual systems is guaranteed.
At the same time, the interaction of the systems must also function so that all business processes - including cross-departmental ones - are optimally supported.


Cloud-based Software-as-a-Service

Cloud-based SaaS solutions support IT managers because issues such as maintenance, hosting and the installation of updates are handled by the provider. This saves an enormous amount of time, so that more capacity is available for strategic tasks.

Freedom of innovation thanks to microservices

IT managers can work together with the marketing team and sales to expand the business models and thus make a major contribution to the future viability and success of the company. The implementation of new ideas is possible flexibly and quickly thanks to the cloud-based architecture of Sharedien - just try it out, test it and gain important insights!


Uncompromisingly flexible

Thanks to its open and modular architecture, Sharedien is absolutely flexible, high-performance, expandable and can be fully integrated into countless technologies and systems. This is made possible by its headless architecture and countless Azure connectors. This means that every content element automatically finds its place - without any manual administration effort.

Keep up to date with the latest news with Sharedien

From best DAM practice to current industry insights, the Sharedien blog looks at marketing and technology topics.

Go to the Sharedien Blog

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    What is Digital Asset Management (DAM)?

    A DAM system manages all your digital assets such as images, videos, presentations, audio files, PDFs or presentations in a single location. The benefits come from central access, so duplicates and outdated versions are avoided and access rights, workflows and user roles can be cleanly defined. This makes DAM an ideal basis for collaboration between internal and external users such as agencies, photographers or the press.

    Why do I need a DAM system?

    If you maintain a large number of image or video files in your company and your marketing and sales team relies on up-to-date and accurate digital assets, then a DAM solution can save you an enormous amount of time and money. On the one hand, the tedious search for suitable material in different storage locations is eliminated, and on the other hand, a modern DAM system takes over a multitude of manual tasks such as cropping images for different output channels or adding keywords to make it easier to find suitable image or video material. Another useful aspect is the reliable monitoring of image rights to avoid expensive licensing violations.

    What are the 5 most important things to consider when implementing a DAM?

    1) Data: First of all, there must be clarity about which digital assets actually exist in the company and how they are used. This can be used to formulate the requirements for the DAM system, which file types are supported and in which formats they must be present in order to map the entire lifecycle of each asset.

    2) Processes: A transparent mapping of all processes in the creation, creation, modification and output of all content elements ensures that no essential workflows can fall by the wayside. Only when it is clear how things work can they be neatly transferred to a DAM solution and optimised.

    3) Organisation: Who is responsible for which step in the content creation process? Who needs which access rights and which external users are there? Only when each user is assigned a clear role with individual access rights can the greatest possible security and effectiveness be guaranteed.

    4) Technology: For seamless, cross-system processes, the DAM solution must be integrated into the existing IT infrastructure. This includes integration with other data management systems such as product information management (PIM) solutions as well as layout software for more efficient image editing processes and output channels such as apps or websites.

    5) Future viability: For greater investment security, preliminary considerations should be made about the planned business development. Can the user numbers, geographical coverage, multilingualism, product ranges, business departments and data model still be covered in a few years' time? A DAM solution should be flexible and scalable enough to grow with the company.

    What are the 5 biggest obstacles in a DAM implementation?

    1) No strategy: Implementation projects are often thought too short. There is a lack of a long-term view of the business development, the surrounding infrastructure, the processes and the organisation and often there is no consensus on the requirements for a DAM solution. All these aspects need to be strategically captured and neatly documented in advance, otherwise companies run the risk of creating inefficiencies and fuelling reservations among employees.

    2) No transparency: If there is no clarity from the beginning about all of the digital assets used in the company, an efficient system implementation in line with priorities, requirements and scaling needs is simply not possible.

    3) Putting trust in the wrong solution: Many companies put their trust in pure standard solutions because of supposed advantages and only become aware in the course of implementation that these out-of-the-box systems do not meet their individual requirements. As a result, necessary customising usually leads to delays during implementation and thus to higher costs and some stumbling blocks when prioritising adjustments.

    4) Lack of integration: The potential of DAM solutions is not exhausted with the mere management of digital assets. A holistic way of thinking is required when dealing with data - especially for content creation. The basis for this is formed by technologies that seamlessly interlock and thus enable truly value-creating processes.

    5) Out of touch with reality: From the last point, it is necessary to take a close look at the company's own processes in advance. Otherwise, companies run the risk of implementing solutions that cannot support their processes and organisation. The digital design of these elementary factors is one of the most important tasks of an implementation project.

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