Content creation takes place not only at the workstations of different users, but also in a wide variety of applications such as Microsoft Word or PowerPoint, Adobe InDesign, Photoshop and Premiere Pro. Digital asset management systems should therefore have a direct connection to Adobe Creative Cloud and Microsoft Office applications. This way, users do not have to leave the respective applications in order to download the necessary images or videos in the DAM system first.
The integration of image databases such as Shutterstock, Getty Images or Adobe Stock also contributes to increased efficiency. Users can search for images directly in the DAM system, license them and edit them with their preferred applications. This optimises content processes holistically and saves users a lot of time when creating and editing digital content.