Keep track of your digital assets and eliminate your disconnected content silos. Let your content grow and perfect your digital presence thanks to integrations with all relevant systems. From product development to intelligent interaction with your customers in borderless possibilities of the new omni-channel world.
Enter the world of modern digital asset management and eliminate inefficiencies with strong editing and search functions, version controls, user management. All this in addition with integrated and automated intelligence of your assets as well as 100% security in the management of license rights.
Sharedien gives you maximum scalability and flexibility, no matter what volume and types of content you are working with. With our headless approach, there are no limits for you, from R&D to output to the relevant communication channels with the maximum integration capability into existing and future systems. Stay up-to-date with Sharedien with future-proof platform capabilities.
Collaborate agilely instead of following rigid workflows. Automate and optimise your workflows around creative tasks in your marketing processes. Add intelligence not only to your digital content, but also to your processes and collaboration. Get the most out of collaboration between departments, branches, external service providers and partners. And not just regionally, but worldwide.
With Digital Rights Management from Sharedien, you avoid illegal uses and costly legal disputes by actively managing the licences of your digital content. Keep track of your licences copyright properties of your assets. Protect your assets, your budget and the rights of your creative partners.
Perfect for high-performance digital applications, headless architecture offers a profound way to implement your usual or desired interface without compromise. With a headless architecture, you gain full control over your digital assets and relevant integrations across multiple systems and harness the full power of all your marketing technology.
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Table of Contents
Businesses need to become increasingly agile to survive in the omnichannel landscape. Their revenues, success and growth depend on providing their customers with an exceptional customer experience across a growing number of touchpoints. Potential customers need to be engaged across multiple platforms and media, then convert and be engaged again. E-retailers need to convert product information into brand experience across multiple channels, whether through a laptop, mobile device or app. Publishers need to effortlessly reuse their content on websites and in print, often in different markets and languages. Good and relevant content is key to brand reputation and customer loyalty. Not only does content need to be delivered to different platforms and devices, but personalised content is also expected. Given the number of software solutions companies use for content creation and the amount of time employees spend managing it, it is clear that effective digital content resource management creates significant competitive advantages. Content must be delivered on brand, on time and on budget so that customers do not leave for the competition. For this reason, companies need efficient access to their assets. Especially for large companies with complex use cases, traditional systems and processes are not designed for this ever-growing increase in assets and customer expectations. Inefficient digital asset management is not only a major challenge for all stakeholders, but also represents a significant business risk. Headless digital asset management is the answer to these challenges.
With headless DAM, the back-end functionality (i.e. the actual DAM system) is decoupled from the front-end interface. This means that staff can still access assets through the CRM, CMS, PIM or marketing ecosystem they are familiar with. This means that everyone involved can access the same assets and be sure that they are working with the correct and up-to-date versions. As a result, a headless DAM also offers a wealth of time-saving automations and workflows that allow tasks across multiple assets to be completed in less time, such as automatic resizing of images and publishing workflows. A CRM, CMS or a PIM - is likely to have its own integrated asset library; this in turn results in content being uploaded to multiple systems, taking up valuable staff time, creating duplicates and making version and permission control difficult. If a large number of assets are processed in an organisation, this poses a significant risk and ties up unnecessary resources. Headless DAM solves this problem by using APIs to seamlessly integrate with all these systems. Instead of multiple distributed asset libraries, with a Headless DAM you have one master library that serves all software tools in the company.
Headless DAM offers multichannel marketing the ability to upload, process and publish millions of digital assets with minimal effort and maximum efficiency. Features such as AI image recognition and automated workflows ensure faster time-to-market for media-intensive campaigns. APIs enable seamless integration with other software. The main benefit of headless DAM is improved and scalable asset processing with minimal disruption to existing software stacks. New technologies can be adopted without disrupting the backend that drives content production.
Headless DAM is primarily used in marketing, e-commerce and publishing. Companies that want to engage their customers with media-intensive experiences by delivering images, videos and other media across multiple channels take advantage of headless DAM. The following are a few use cases from the above areas:
Large e-retailers need to manage thousands of assets. These are uploaded from a variety of sources (e.g. suppliers and distributors) need to be reformatted and delivered to different channels. Headless DAM can integrate with Product Information Management (PIM) systems to ensure that each product is accompanied by the accurate selection of images. In addition, automated workflows can create multiple variants suitable for a variety of end uses. For example, a selection of larger images for product information pages, a smaller selection of cropped images for ads, and hero images for email campaigns. In this way, you can automate the creation of e-commerce websites with quality-assured content that is suitable for different uses, devices, and bandwidths.
Marketing agencies and in-house teams use a wide range of software to create compelling campaigns. Creative tools like Adobe, collaboration tools, and publishing tools like CRM and CMS must work together. Otherwise, stakeholders lose valuable time searching for assets and even more valuable time marketing content. Headless DAM supports marketing by providing a central source for all assets, enabling discoverability and version control.
Publishers can save time with Headless DAM through custom integrations with publishing, editorial, and design tools. For example, a newspaper needs instant access to images in multiple resolutions for print and digital use. For the website, where an image appears on multiple pages and in different dimensions, automatic resizing significantly reduces manual editing time. Integrations with proofreading and translation tools guarantee correct translation when played out in other language regions.