Keep track of your digital assets and eliminate your disconnected content silos. Let your content grow and perfect your digital presence thanks to integrations with all relevant systems. From product development to intelligent interaction with your customers in borderless possibilities of the new omni-channel world.
Enter the world of modern digital asset management and eliminate inefficiencies with strong editing and search functions, version controls, user management. All this in addition with integrated and automated intelligence of your assets as well as 100% security in the management of license rights.
Sharedien gives you maximum scalability and flexibility, no matter what volume and types of content you are working with. With our headless approach, there are no limits for you, from R&D to output to the relevant communication channels with the maximum integration capability into existing and future systems. Stay up-to-date with Sharedien with future-proof platform capabilities.
Collaborate agilely instead of following rigid workflows. Automate and optimise your workflows around creative tasks in your marketing processes. Add intelligence not only to your digital content, but also to your processes and collaboration. Get the most out of collaboration between departments, branches, external service providers and partners. And not just regionally, but worldwide.
With Digital Rights Management from Sharedien, you avoid illegal uses and costly legal disputes by actively managing the licences of your digital content. Keep track of your licences copyright properties of your assets. Protect your assets, your budget and the rights of your creative partners.
Perfect for high-performance digital applications, headless architecture offers a profound way to implement your usual or desired interface without compromise. With a headless architecture, you gain full control over your digital assets and relevant integrations across multiple systems and harness the full power of all your marketing technology.
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Table of Contents
If you look at the lifecycle of content, it quickly becomes clear that in most organisations many different people and teams are involved in the creation, delivery and publication of digital content. This in turn illustrates how important it is that contemporary digital asset management systems integrate all these different users according to their tasks, permissions and responsibilities.
Of course, the marketing department forms a central user group of DAM systems. They must have quick and easy access to necessary digital content and are responsible for using it to develop product and corporate communication that supports the company's strategy. To enable them to do this efficiently, DAM systems offer a whole range of intelligent functions that minimise manual effort and make the overall process more effective. This includes, for example, the automated cropping of images or the creation of derivatives.
External parties such as agencies, photographers, freelancers and designers also need access to the central DAM system so that the processes are also mapped transparently and clearly across the company and everyone has a uniform picture of the current status, the versioning and the upcoming tasks and responsibilities.
The positioning of the product in the market is also the task of the product manager - here tasks overlap with marketing, which is why product management must also have access to the central DAM system. Only in this way can it steer and control product communication in line with its strategy.
Access to digital content is very important for sales staff who need to be able to rely on the content provided being up-to-date and consistent at all times when talking directly to customers. At the same time, impulses from the sales conversation can be fed back as feedback, which can be important for product management.
Effective collaboration is especially important when creating digital content. Here, very different internal as well as external users usually work together, which can quickly lead to chaos, different statuses and unclear responsibilities without a central tool. A modern DAM system such as Sharedien therefore offers not only the management of digital assets, but also a platform that enables joint work on this content. Regardless of whether it is an internal or external user - a DAM system enables all participants to access existing assets at any time and from any location. Furthermore, DAM systems also offer collaborative functions such as shared workspaces, which can be used to communicate with each other and share content as well as entire collections. In addition, these DAM systems offer helpful functions such as commenting functions, versioning, automated workflows, Kanban boards and sophisticated task management.
DAM systems therefore support companies in effectively distributing all tasks related to the creation and use of content and facilitate the work of those involved with the help of smart functions and automated workflows.
Integrating the different users into one and the same system offers the advantage that processes can be streamlined and thus made much more effective. Instead of sharing digital content via email and perhaps even working on different versions, a DAM system provides central access for all involved. This can increase overall efficiency in the creation and use of digital content and enable organisations to produce and publish more content faster. Thus, they can realise a faster time-to-market and secure a clear advantage over the competition. In a world where more and more different touchpoints are becoming important, scaling content elements is critical to success. It is not only important to quickly distribute existing content across all channels, but also to create new content as efficiently and purposefully as possible.
Where many different users are involved, a sophisticated authorisation and role concept is needed. While creative staff need full access to assets in order to edit them according to content planning, sales staff only need one way to obtain relevant content and use it in customer contact. For maximum data security, a clear definition of each relevant user role and a clear assignment of the corresponding rights is therefore indispensable.
The distribution of tasks is one thing - but when it comes to the creation and use of content, there are a whole series of workflows that are inefficient and prone to error due to their repetitive and undemanding nature if they are carried out manually. Therefore, modern DAM systems such as Sharedien today work with artificial intelligence and automations that take over precisely such tasks and process them not only faster and more effectively, but also more accurately in always consistent quality. Sharedien offers a business rule engine for this purpose, with which intelligent processes can be easily and intuitively defined and automated. This makes it possible to flexibly automate certain tasks as needed, such as monitoring data quality, cropping or retouching images for specific channels or tagging mass data. The identification of digital assets has also proven itself in the everyday life of marketing managers.