Keep track of your digital assets and eliminate your disconnected content silos. Let your content grow and perfect your digital presence thanks to integrations with all relevant systems. From product development to intelligent interaction with your customers in borderless possibilities of the new omni-channel world.
Enter the world of modern digital asset management and eliminate inefficiencies with strong editing and search functions, version controls, user management. All this in addition with integrated and automated intelligence of your assets as well as 100% security in the management of license rights.
Sharedien gives you maximum scalability and flexibility, no matter what volume and types of content you are working with. With our headless approach, there are no limits for you, from R&D to output to the relevant communication channels with the maximum integration capability into existing and future systems. Stay up-to-date with Sharedien with future-proof platform capabilities.
Collaborate agilely instead of following rigid workflows. Automate and optimise your workflows around creative tasks in your marketing processes. Add intelligence not only to your digital content, but also to your processes and collaboration. Get the most out of collaboration between departments, branches, external service providers and partners. And not just regionally, but worldwide.
With Digital Rights Management from Sharedien, you avoid illegal uses and costly legal disputes by actively managing the licences of your digital content. Keep track of your licences copyright properties of your assets. Protect your assets, your budget and the rights of your creative partners.
Perfect for high-performance digital applications, headless architecture offers a profound way to implement your usual or desired interface without compromise. With a headless architecture, you gain full control over your digital assets and relevant integrations across multiple systems and harness the full power of all your marketing technology.
Get to know our network! With Sharedien, you can rely on strong complementary partners for a holistic digitalisation of your processes.
Immerse yourself in the world of content and digital asset management! In our e-papers and guidelines, we take an in-depth look at topics such as technology, implementation and integration.
Our blog offers exciting impulses on various topics around digital asset and content management.
Our specialists talk about the most important technological, strategic and organisational aspects of digitisation projects.
We know that good content touches and convinces. That's why we developed Sharedien - Better Tech for Better Content.
Events organised and managed by Sharedien.
With us, you always have your finger on the pulse - we are only interested in the world of tomorrow and we want to shape it together with you!
Learn more about the latest technological and commercial news from Sharedien!
Table of Contents
Content hubs have emerged from the need to quickly and effectively distribute digital assets to a growing number of output channels while optimising operational processes across systems and applications, thereby significantly improving the overall efficiency of communication activities. To achieve this goal, contemporary digital asset management systems must be connected to the neighbouring systems as the core of the content hub, so that shared processes can be optimally mapped. These systems include, for example, Product Information Management (PIM), Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) or Content Management Systems (CMS).
In addition to the surrounding systems in the IT infrastructure, applications, databases and programmes also play a major role that communication managers and creative teams need for their daily work. These include Adobe Photoshop and InDesign, Microsoft Word or PowerPoint, and image databases such as Getty Images or Shutterstock also play a major role.
Finally, it is also about integration with existing and future output channels. A content hub must be able to easily open up new channels and supply them with suitable content - and it must do so quickly, easily and, at best, automatically. Only in this way is it possible to scale existing content elements and get the best out of digital content.
These integrations are enormously important for the efficient design of processes for the creation, provision and publication of content. Since it has long since ceased to be a matter of creating content on demand, delivering it in a targeted manner via a channel and then archiving this content, a whole armada of additional information and further workflows is needed to exploit the potential of a content hub. Only when every relevant piece of information is linked to the appropriate digital content and this is structured into meaningful contexts and made controllable, can marketing managers control the company's communication and thus also their own branding.
First of all, it is important to understand what exactly the current processes are for creating, delivering and publishing digital content. It must be analysed which processes are carried out manually and how much time is spent on them. It also includes the responsibilities, the integrated systems and applications as well as the channels that are relevant today. At the same time, it is important to anticipate for one's own strategy which other channels or even countries will play a role in the future.
Only when all these aspects have been clearly outlined will it become apparent which integrations should be prioritised. However, it must also be clear that this entire digital ecosystem is in a state of constant change and must therefore be continuously monitored and optimised. Surrounding systems are replaced, new processes are established, employees and entire teams come and go, new platforms have to be connected, campaigns initiated and new target groups developed. This constant movement requires flexible digital asset management and the ability to keep an eye on the big picture and thus gain a real competitive advantage.
Even though the topic of integrations is manifold, there are a few generally valid use cases that are representative of most companies and must therefore be included in the considerations right from the start.
Integrations that help publish and share content digitally are key today. New sales channels are mushrooming and require companies to respond quickly and deliver the right quality content. But the internal provision of digital content also belongs in this area - be it for sales or customer service. And the press or agencies also need access to content. It is simply no longer up to date and organisationally impossible to provide content on demand or to actively play it out manually.
The integration of digital asset management systems with neighbouring systems such as the product information management system and the customer relationship management system, but also with Google Analytics, offer the possibility to gain valuable insights into data structures, to establish contexts and to better understand how the individual data points are connected and what statements can be made, for example, about sales potential in certain channels. This makes it possible to optimise customer experiences and initiate promising campaigns.
In most cases, working with and on digital content involves a whole range of different applications. These include Adobe Creative Cloud applications, Microsoft Office programmes and also external image databases such as iStock or Getty Images. Integration with these applications enables creative teams to streamline processes significantly and thus increase the efficiency of their work.
Especially for teams that work across different companies or even countries, the possibility of digital communication is enormously important. On the one hand, clean workflows and clear task management must ensure clarity about who is responsible for what tasks at what time. On the other hand, a common exchange is the foundation for every creative task. Therefore, corresponding integrations with collaboration and communication tools are of central importance in the context of a content hub.