Keep track of your digital assets and eliminate your disconnected content silos. Let your content grow and perfect your digital presence thanks to integrations with all relevant systems. From product development to intelligent interaction with your customers in borderless possibilities of the new omni-channel world.
Enter the world of modern digital asset management and eliminate inefficiencies with strong editing and search functions, version controls, user management. All this in addition with integrated and automated intelligence of your assets as well as 100% security in the management of license rights.
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With Digital Rights Management from Sharedien, you avoid illegal uses and costly legal disputes by actively managing the licences of your digital content. Keep track of your licences copyright properties of your assets. Protect your assets, your budget and the rights of your creative partners.
Perfect for high-performance digital applications, headless architecture offers a profound way to implement your usual or desired interface without compromise. With a headless architecture, you gain full control over your digital assets and relevant integrations across multiple systems and harness the full power of all your marketing technology.
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Table of Contents
Digital Rights Management is the active license management of digital content using technologies and systems such as digital asset management to avoid unlawful uses and costly legal disputes. When using assets such as images, videos and other protected digital content, it is of great importance to keep track of licenses and copyright properties. A key component of DRM is digital asset management (DAM), which is how an organization organizes, stores, accesses, and shares the content in its asset library.
Digital assets typically come with a license that specifies the terms and duration of use. Organizations need to know if they currently have the rights to use an asset and how and where they can publish it. With the rapidly increasing amount of content and assets, comprehensive campaigns, and many output channels, this is becoming increasingly challenging. Active technology-based digital rights management replaces the tedious task of manual usage control.
Permissions and usage can be restricted in a number of ways. The most widely used DRM software systems embed a computer code in the digital asset to restrict or prevent access to the file. To prevent others from making copies of the work, publishers may add an encryption key that only certain systems or software can understand.
Publishers and authors can place time limits on access or restrict the number of devices on which the work can be installed simultaneously. Common DRM technologies and applications include: virtual private networks, software licenses and keys, proxy servers, user authentication, and IP authentication protocols.
DRM technology can help companies protect their data, content and assets documents, but also from contracts and strategic plans to confidential employee data. It enables them to control and track access to files and prevent them from being modified, stored, duplicated, or printed. Prevent unintended unauthorized use.
The DRM technology helps content buyers adhere to the appropriate license information that dictates how, when, and even where content can be used - and avoid financial penalties. Another effective protection against misuse or infringement of content and assets, provides automatic information about license expiration dates. When the license agreement expires, DRM ensures that content and assets are no longer published and prevents users from editing, publishing, or downloading an expired asset.
With the availability of DRM technologies, more and more companies will adopt digital media best practices and incorporate DAM into their strategy. With this technology, companies will be able to implement continuous advances in automation and AI to manage content organisation and publishing.
As mentioned, companies can face costly lawsuits and legal penalties for improper use and publication of digital content and assets. This can put a significant strain on a business owner's budget, and valuable time and resources are wasted on damage control. Likewise, it can damage a company's or brand's image. Medium and large enterprises that work with a wide variety of digital content, assets and associated contracts should consider DRM and make it an essential part of their workflows and processes.
With every new digital medium or digital file and asset that enters a company, the corresponding rights must also be entered and managed. Doing this after the fact is tedious and difficult. Keeping track of contracts and restrictions on content and assets can be complex, as there are different time limits for use, regions, and usage options. Without a way to manage digital rights, tracking them can cause significant delays in campaigns and launch plans, which can be costly.
Furthermore, the lack of transparency leads to underutilized content, lower return on investment, and duplication of effort. A central library of licensed content helps reduce the cost of purchasing duplicate or similar content. It also provides a pre-approved library of content so that all employees are using brand-compliant content and not relying on their own content that is not approved or licensed.