Keep track of your digital assets and eliminate your disconnected content silos. Let your content grow and perfect your digital presence thanks to integrations with all relevant systems. From product development to intelligent interaction with your customers in borderless possibilities of the new omni-channel world.
Enter the world of modern digital asset management and eliminate inefficiencies with strong editing and search functions, version controls, user management. All this in addition with integrated and automated intelligence of your assets as well as 100% security in the management of license rights.
Sharedien gives you maximum scalability and flexibility, no matter what volume and types of content you are working with. With our headless approach, there are no limits for you, from R&D to output to the relevant communication channels with the maximum integration capability into existing and future systems. Stay up-to-date with Sharedien with future-proof platform capabilities.
Collaborate agilely instead of following rigid workflows. Automate and optimise your workflows around creative tasks in your marketing processes. Add intelligence not only to your digital content, but also to your processes and collaboration. Get the most out of collaboration between departments, branches, external service providers and partners. And not just regionally, but worldwide.
With Digital Rights Management from Sharedien, you avoid illegal uses and costly legal disputes by actively managing the licences of your digital content. Keep track of your licences copyright properties of your assets. Protect your assets, your budget and the rights of your creative partners.
Perfect for high-performance digital applications, headless architecture offers a profound way to implement your usual or desired interface without compromise. With a headless architecture, you gain full control over your digital assets and relevant integrations across multiple systems and harness the full power of all your marketing technology.
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Table of Contents
Often, successful businesses are characterised by one thing above all: good service. This applies to very different areas - for many people, their favourite restaurant is the one with the best atmosphere, not the one with the finest dish they have ever eaten. Service is also very important for sales in other areas such as clothing or electronics. It is not for nothing that this is often the most commented on in Google reviews.
No matter whether you are looking for something very specific or simply want to stroll around: Anyone who intends to spend money expects more in return than just a selection of products. Good advice provides answers to all questions, makes individual recommendations and, above all, is friendly, good-humoured and helpful.
Digitalisation has changed many things - above all our buying behaviour. But is that really the case? If you take a closer look, you will see that all the values mentioned have now also arrived in the digital world. The modern consumer does not want to simply click through the product range. He wants to be guided, presented with personalised recommendations and simply have a good time - and this is best done through all the means available to online retailers. And there are quite a few of them!
If you look at successful brands and the way they communicate, you will notice that no matter on which platform and on which topic, they masterfully create a very specific atmosphere and thus evoke emotions that consumers also associate with this brand in the long term. This strengthens identification with the company and, in the best case, turns first-time customers into brand ambassadors at some point.
A good example is, of course, Apple, whose computers, mobile phones and wearables are aimed primarily at a creative target audience with high demands on quality and design. Anyone who has ever bought a product from Apple knows just the attention to detail that goes into the packaging of the products. The entire product universe is, one can almost say, perfectly styled. Probably almost anyone who is interested in modern technology can describe Apple's imagery and the design that so consistently shapes every element of communication. But fashion companies like Moschino, Prada or Chanel also use very specific visual messages that make them easily identifiable for the target audience.
These images, which are sometimes used dominantly, sometimes discreetly, arouse emotions and transport the values of the company. This makes them immensely powerful elements for the entire brand and product strategy and a central aspect for the customer experience. This applies to product images and videos as well as to editorial digital content. The trick now is to use this visual communication consistently and consistently across all channels - otherwise the anchoring with the brand will not succeed.
The central role that digital content such as images, videos, documents and graphics play in communication processes requires appropriate technological support for the creation, management and provision of these assets. This is all the more true the more complex the company's communication strategy is - whether due to a very large and diversified product range as in the case of retail companies, or due to different markets and relevant channels as in the case of internationally active manufacturers. Consistent use of CI-compliant visual content and campaigns can only be achieved with the help of a digital asset management system.
A digital asset management system gives everyone in the company access to centrally stored digital content and thus enables the reuse of images and videos and ultimately also the effective implementation of campaigns. Sophisticated rights and role management as well as version controls ensure secure and traceable access and changes to the digital content.
However, it is no longer just about managing content. Modern digital asset management systems make an important contribution to optimising content creation processes. On the one hand, they do this with the help of intelligent functions such as the automated creation of image derivatives and clippings or the automated execution of retouching and other image processing directly when uploading new image material. On the other hand, thanks to integrations with common creative programmes such as Adobe InDesign or Photoshop, they enable more efficient processes for marketing staff and external users such as freelancers or agencies.
So if service is the key to a convincing customer experience alongside identification with the brand, then successful communication should focus on one thing above all: the customers. Because nothing enhances the customer experience as much as a personalised approach. It makes a huge difference with which arguments something is advertised - just imagine a special offer for a hotel stay in the mountains. The stressed city dweller and yoga lover is likely to respond more strongly to wellness and promises of tranquillity, while the twenty-three-year-old student might respond more to a snowboarding weekend.
A very exciting market is currently establishing itself for technologies that carry out precisely such personalisations in communication in real time. In order for these tools to realise their potential and have sufficient content available, a correspondingly extensive database is needed. Therefore, this development reinforces the need to have high-performance digital asset management systems in place that are able to provide appropriate image and video material for each user profile. Because in a world as noisy as the digital one, only those with whom the consumer feels connected make themselves heard successfully. And to convey this feeling, companies often only have a single blink of an eye. The best way to do that is through images.