Keep track of your digital assets and eliminate your disconnected content silos. Let your content grow and perfect your digital presence thanks to integrations with all relevant systems. From product development to intelligent interaction with your customers in borderless possibilities of the new omni-channel world.
Enter the world of modern digital asset management and eliminate inefficiencies with strong editing and search functions, version controls, user management. All this in addition with integrated and automated intelligence of your assets as well as 100% security in the management of license rights.
Sharedien gives you maximum scalability and flexibility, no matter what volume and types of content you are working with. With our headless approach, there are no limits for you, from R&D to output to the relevant communication channels with the maximum integration capability into existing and future systems. Stay up-to-date with Sharedien with future-proof platform capabilities.
Collaborate agilely instead of following rigid workflows. Automate and optimise your workflows around creative tasks in your marketing processes. Add intelligence not only to your digital content, but also to your processes and collaboration. Get the most out of collaboration between departments, branches, external service providers and partners. And not just regionally, but worldwide.
With Digital Rights Management from Sharedien, you avoid illegal uses and costly legal disputes by actively managing the licences of your digital content. Keep track of your licences copyright properties of your assets. Protect your assets, your budget and the rights of your creative partners.
Perfect for high-performance digital applications, headless architecture offers a profound way to implement your usual or desired interface without compromise. With a headless architecture, you gain full control over your digital assets and relevant integrations across multiple systems and harness the full power of all your marketing technology.
Get to know our network! With Sharedien, you can rely on strong complementary partners for a holistic digitalisation of your processes.
Immerse yourself in the world of content and digital asset management! In our e-papers and guidelines, we take an in-depth look at topics such as technology, implementation and integration.
Our blog offers exciting impulses on various topics around digital asset and content management.
Our specialists talk about the most important technological, strategic and organisational aspects of digitisation projects.
We know that good content touches and convinces. That's why we developed Sharedien - Better Tech for Better Content.
Events organised and managed by Sharedien.
With us, you always have your finger on the pulse - we are only interested in the world of tomorrow and we want to shape it together with you!
Learn more about the latest technological and commercial news from Sharedien!
Table of Contents
Digital Asset Management is a central topic for companies that want to get a grip on their visual product communication. It not only has a significant impact on sales and marketing processes, but is also controlled from within product management. As a result, the number of stakeholders in a DAM implementation can be very high and the requirements for such a solution are often correspondingly complex.
Therefore, the more care that is taken in planning the DAM implementation the greater the likelihood of success for the entire project. The most important points in planning are:
Comprehensive project planning requires the perspective of different stakeholders. For example, the future users of the new solution should be involved throughout the entire project - starting with their input for the requirements definition and process design and ending with the testing of the implemented functions. In order to bundle and structure all these impulses, responsible persons from each central area are needed, this includes product management as well as sales and marketing - they form the core project team. In addition, the DAM project must be brought in line with the overall strategy of the company, which is why the management level must also be involved.
All these roles are enormously important for the second step, the definition of the common vision. Only from an internal perspective can such a vision be created. However, there are challenges - such as choosing the right system or developing the data model - where support from external parties such as consultants or analysts can be very helpful.
In order to create a common vision for the new solution, all requirements from all relevant areas must be formulated, compiled and prioritised. The management is also challenged here, because strategic aspects such as expansion into new markets, the formation of new business units, the long-term change of product ranges or even the strategic digital goals of the company play a major role in shaping this vision.
In the modern corporate reality, this is about much more than just the central provision of digital assets. The requirements are no longer driven solely from within companies, but now clearly come from outside. Product communication now includes online marketplaces, apps and social media in addition to the company's own website, catalogues and other advertising media. New products and campaigns must be launched effectively and preferably without delay.
In order to master all these challenges, companies must not view communication-relevant solutions such as product information management, digital asset management and content management systems singularly. They must outline a digital ecosystem from today's and tomorrow's requirements, which can only be created by integrating all these systems and involving all channels and creative tools. This is what we call Content Hub and why we have built Sharedien based on a flexible, integratable and open architecture.
This step is about describing exactly which digital assets are actually available and used in the company. This includes images and video material as well as graphics, documents and presentations.
Building a suitable data model is not trivial - this is all the more true the more complex the company's product structure and distribution strategy are. Each channel into which the assets are later to be routed has a specific information structure, or taxonomy, which must be supported by the data model. Therefore, this must be defined at the very beginning of such an implementation project. This also applies to the metadata - the information that describes the assets and is used as filter options in many interfaces.
In addition to the data structure, all processes related to the creation, management, provision and discharge of digital content must also be neatly documented. While the definition of the target image was about an overarching vision that helps to orient oneself in the DAM market, to filter out suitable solutions, and to create a common internal understanding of the project and its importance, the task in this phase is to describe in detail all relevant workflows in order to map them cleanly later during implementation.
When documenting the processes and workflows, some important insights are gained. Not only is it described how the assets themselves change in the course of their life cycle, but also who performs which tasks in the process and which other systems and tools are used in the process.
The creation, further processing, and use of digital assets involve creative processes and tasks that usually involve many different users. These include internal employees from product management and marketing as well as external entities such as photographers, freelancers, graphic designers or agencies. DAM systems are therefore no longer just solutions for managing image and video files. They are collaboration platforms that facilitate cross-system and cross-company collaboration between a wide range of roles and, thanks to intelligent functions such as workflow, rights and task management, make it efficient and secure.
When it comes to content, many companies are primarily concerned with bringing more efficiency into their processes. However, decentralised data storage and the lack of availability of digital assets are not the only issues: Creatives usually work with different tools such as Adobe InDesign or Photoshop, Microsoft Office applications and with external image and video databases such as Shutterstock, Getty Images or iStock. Jumping back and forth from one application to the next consumes a lot of time and often makes working on and with digital content in a corporate context very tedious.
Therefore, a central task of a content hub is to integrate all these applications and thus to noticeably streamline workflows. This also applies to neighbouring systems such as PIM and CMS as well as to the output channels such as websites, apps, online marketplaces or social media. An integrated content hub thus makes it possible to bundle all workflows necessary for the creation and publication of content elements within a single application and thus optimise the entire communication processes.