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Table of Contents
The previous sections have already indicated the advantages of the targeted use of metadata in the DAM system. It should be emphasized that even the first steps towards a metadata strategy make an enormous difference.
Efficient digital asset management requires effective organization of the asset inventory. DAM systems therefore offer the option of tagging, i.e. enriching the assets with metadata. Without this data, which forms the basis for the search and filter functions, file chaos in the DAM system would be unavoidable in the long term.
Just a few descriptive metadata will help ensure that your purchased or self-created assets don't get lost in the dataset and that your employees spend less time searching for the right assets. The advantage is obvious: your staff can focus on the really important tasks and monetize your valuable assets repeatedly.
Many different people are often involved in delivering media content. To enable photographers and other content creators, agencies and marketing managers to work together efficiently, the use of administrative metadata is indispensable. This is because this data ensures that all those involved in the process have the information they need.
Maintaining administrative metadata also simplifies the enforcement and tracking of role and rights management by providing the record of where and how assets are deployed. Likewise, the use of such data makes it possible to regulate access to centrally stored assets by approval level.
In addition to the administrative metadata, the process data also helps to ensure that projects run smoothly and the workflow does not get bogged down. Team leaders in particular benefit from this data, as it reveals the status quo and also provides information about who is involved in which project and responsible for which tasks and steps.
So overall, with the right metadata, your organization works more efficiently and doesn't run the risk of violating licenses and having to spend money unnecessarily on litigation and penalties. It is through the use of metadata that the full potential of a DAM system unfolds, which ultimately translates into a maximum return on investment.