Keep track of your digital assets and eliminate your disconnected content silos. Let your content grow and perfect your digital presence thanks to integrations with all relevant systems. From product development to intelligent interaction with your customers in borderless possibilities of the new omni-channel world.
Enter the world of modern digital asset management and eliminate inefficiencies with strong editing and search functions, version controls, user management. All this in addition with integrated and automated intelligence of your assets as well as 100% security in the management of license rights.
Sharedien gives you maximum scalability and flexibility, no matter what volume and types of content you are working with. With our headless approach, there are no limits for you, from R&D to output to the relevant communication channels with the maximum integration capability into existing and future systems. Stay up-to-date with Sharedien with future-proof platform capabilities.
Collaborate agilely instead of following rigid workflows. Automate and optimise your workflows around creative tasks in your marketing processes. Add intelligence not only to your digital content, but also to your processes and collaboration. Get the most out of collaboration between departments, branches, external service providers and partners. And not just regionally, but worldwide.
With Digital Rights Management from Sharedien, you avoid illegal uses and costly legal disputes by actively managing the licences of your digital content. Keep track of your licences copyright properties of your assets. Protect your assets, your budget and the rights of your creative partners.
Perfect for high-performance digital applications, headless architecture offers a profound way to implement your usual or desired interface without compromise. With a headless architecture, you gain full control over your digital assets and relevant integrations across multiple systems and harness the full power of all your marketing technology.
Get to know our network! With Sharedien, you can rely on strong complementary partners for a holistic digitalisation of your processes.
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Table of Contents
Content marketing is one of the most important aspects of any digital strategy. Content has become an effective way to connect with customers, engage them and gain their trust. On the other hand, bad content can be disastrous for your business. Good content builds credibility over time, which means that new customers you attract are likely to buy from you. Content marketing is an important aspect of any digital strategy and can have a lasting impact on your business - for better or worse. Effective storytelling helps transform a business into one that consumers want to engage with at all levels. That's why content marketing will continue to be of great importance in 2022.
Content marketing and commerce (e-commerce) are moving closer together and need to be developed from a single source more than ever. The more the connection between content and commerce grows, the more content marketing has to rethink. This is where the concept of content commerce comes into play. Business content is strategically integrated into the customer's digital customer journey. The goal is to offer customers exactly what they need in the current phase of the customer journey at every touchpoint. Content commerce places high demands on companies' marketing technology. In order for companies to be able to react flexibly to the individual customer journey of a customer at any time and to deliver relevant content, individual tools and systems must be networked. In this environment, the implementation of the Digital Experience Platform (DXP) becomes a decisive competitive advantage for companies. With DXP, marketers can even easily distribute individual content across all channels - and thus further optimise the customer experience.
Video increases organic traffic and guarantees a long dwell time on the respective channels. It is no wonder that videos are a popular marketing tool among marketers. Already today, 80% of companies use videos for online marketing. Mainly because of the powerful algorithms that show users increasingly relevant videos in a very targeted way. In addition, you can quickly create visually appealing videos with a variety of integrated tools. Video posts receive on average 6 times more views than normal posts with images. There is an important and key opportunity being missed if video content is not planned into a marketing strategy. Video is key to building customer relationships because it gives the brand a human/emotional voice and builds trust and loyalty with the customer.
Cookie tracking is coming under increasing pressure. Last year, Google had already announced that it would gradually discontinue support for third-party cookies. In future, companies will need more than cookies to monitor the needs and wishes of their target groups. Recently, alternatives such as Google FLoC, which has failed before the European Court of Justice for the time being, and Facebook's own tracking method are in development or already in use. For companies, however, this means: take action yourself. Market research will become more important again in 2022 and in the coming years to define customer needs and trends.
Social media channels have changed enormously since they first appeared. People scroll through the feeds quickly, making it difficult for brands and businesses to attract long-term attention. For this reason, marketers need to take a content-driven approach instead of the traditional advertising approach. In short, it is important for brands and businesses to create high-quality story, images and videos to capture the interest of potential customers. Marketers need to focus on creating interesting content that will be shared by users outside of the business environment.
Not surprisingly, influencer marketing is one of the most important trends for 2022. The influencer market grew steadily in 2021. In the 2022 financial year, companies expect to invest further in this area. HypeAuditor, the leading platform for influencer marketing predicts that Instagram's market potential will grow by another 15% this year with over 1 billion users. Growth in influencer marketing has barely slowed and forecasts continue to rise. Content creators will continue to play an even bigger role in branding in 2022. And now, at the latest, companies must take advantage of the colourful influencer landscapes themselves. If you want to ride the wave of success, you need an overall concept to integrate influencers and their channels into your marketing mix.