Keep track of your digital assets and eliminate your disconnected content silos. Let your content grow and perfect your digital presence thanks to integrations with all relevant systems. From product development to intelligent interaction with your customers in borderless possibilities of the new omni-channel world.
Enter the world of modern digital asset management and eliminate inefficiencies with strong editing and search functions, version controls, user management. All this in addition with integrated and automated intelligence of your assets as well as 100% security in the management of license rights.
Sharedien gives you maximum scalability and flexibility, no matter what volume and types of content you are working with. With our headless approach, there are no limits for you, from R&D to output to the relevant communication channels with the maximum integration capability into existing and future systems. Stay up-to-date with Sharedien with future-proof platform capabilities.
Collaborate agilely instead of following rigid workflows. Automate and optimise your workflows around creative tasks in your marketing processes. Add intelligence not only to your digital content, but also to your processes and collaboration. Get the most out of collaboration between departments, branches, external service providers and partners. And not just regionally, but worldwide.
With Digital Rights Management from Sharedien, you avoid illegal uses and costly legal disputes by actively managing the licences of your digital content. Keep track of your licences copyright properties of your assets. Protect your assets, your budget and the rights of your creative partners.
Perfect for high-performance digital applications, headless architecture offers a profound way to implement your usual or desired interface without compromise. With a headless architecture, you gain full control over your digital assets and relevant integrations across multiple systems and harness the full power of all your marketing technology.
Get to know our network! With Sharedien, you can rely on strong complementary partners for a holistic digitalisation of your processes.
Immerse yourself in the world of content and digital asset management! In our e-papers and guidelines, we take an in-depth look at topics such as technology, implementation and integration.
Our blog offers exciting impulses on various topics around digital asset and content management.
Our specialists talk about the most important technological, strategic and organisational aspects of digitisation projects.
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Table of Contents
Content marketing is a strategic marketing direction that involves creating and delivering valuable, relevant and consistent content. All of this is aimed at attracting a clearly defined target group, retaining that group and ultimately capturing beneficial customer actions. Content marketing is a marketing method that is not about advertising messages, but about useful content that many people are looking for online. Companies that provide helpful content along the customer journey are more likely to be found, build trust and thus win customers. Today, the Buyer's Journey takes place mainly on digital platforms. With content marketing, companies can meet potential customers on this journey, get in touch with customers and interact with them. Of course, companies can also use advertising on digital platforms. However, the advantage of content marketing is that it is easier to build trust with useful content. Users today try to avoid advertising. They use ad blockers or increasingly ad-free platforms.
Basically, there is no getting around content marketing today. If one were to give just one reason for the importance of content marketing, it would be: because you can only reach the target group online with relevant and valuable content, and the customer or buyer journey is now primarily almost exclusively digital. The classic advertising message has had its day. But there are other reasons that clearly speak for content marketing. Content marketing increases the awareness and relevance of the company. Trust in a brand or a service also grows. If you make important and high-quality content available to the potential target group, it will be found online and compared with other content. With appropriate analysis, it is also possible to find out a lot about the target group and its needs. Content marketing is more cost-efficient than, for example, ads, because once created it has a much more long-term effect than time-limited campaigns. Good content also brings more traffic to the website, is also measurable and at the same time positions a company as an expert in the corresponding or desired industry. Last but not least, content marketing also contributes to customer loyalty. As a customer, you are confirmed that you are working with a competent service provider.
When we think of stories and content for our own website, we often immediately think of texts. Blog posts, white papers, e-books, how-to-dos, etc. Even though texts are of high importance for a digital presence, the content idea should always be thought of separately from the chosen format. Perhaps a video, an infographic, or an audio interview is more suitable for this type of idea than a blog article?
The most common content format for content creation is text. However, the texts must be adapted according to the message, the chosen output channel or the benefit for the reader.
Video manages to convey emotions and dynamics like no other format. As with texts, there are various video formats that can be used very well for corresponding messaging.
Visual content is of great importance because it is often easier to digest and stays in the memory longer. However, it makes sense to use different content formats so that the same type of images are not always used in content creation:
Audio is probably the most underestimated format in content production or content strategy.
If you do content marketing in the sense of a blog, you should keep an eye on the following KPIs. It is important to monitor these KPIs on the level of the entire blog as well as on the level of individual blog posts.