Beiersdorf AG | Video Use Case

Practice report

Beiersdorf AG | Video Use Case

Join us at Beiersdorf AG in Hamburg at the NIVEA content production and experience how Jasmin Quellmann, Head of Studio NX and her team manage thousands of digital assets in over 60 countries with Sharedien and connect them with over 8000 users - internally and externally.

Beiersdorf offers its customers an exciting consumer journey. Where the customer experience must be guaranteed at all times, the groundbreaking digital asset management Sharedien is used. Sharedien enables Beiersdorf AG to manage the entire set of objects and assets and represents a fundamental tool that meets very complex requirements every day. Beiersdorf relies in particular on the unique architecture and scalability of Sharedien, which can manage millions of objects and assets and thus meets the highest demands for flexibility and multichannel management Thanks to simple integration with various third-party systems and synchronization with the campaign manager, Beiersdorf can also see in real time which assets are being used, with which product groups they are linked and in which campaigns they are used.

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