A list of 20 of the most commonly used marketing collateralsA list of 20 of the most commonly used marketing collaterals

Marketing & Content Collaboration Automation

List of the 20 most commonly used marketing collaterals and a brief description

A list of 20 of the most commonly used marketing collaterals and a brief description for each.

Marketing Team Sharedien
July 2, 2024
  1. Brochures: Printed or digital information materials that provide information about a company, product or service.
  2. Flyers: Small, one-page promotional materials often used for special offers, events or products.
  3. Catalogs: Comprehensive overview of a company's products or services, often with detailed descriptions and images.
  4. Product sheets: Short, concise information about a specific product, including features, benefits, and technical specifications.
  5. Whitepapers: Detailed documents that identify a problem or challenge and present solutions or expert information.
  6. Case Studies: Success stories that show how a product or service has helped a customer achieve their goals.
  7. Infographics: Visual representations of information or data that simplify and attractively present complex concepts or statistics.
  8. Presentation slides: Designed slides used during presentations to convey and visualize information.
  9. Social Media Graphics: Graphics and images optimized specifically for use on social media to attract attention and communicate information.
  10. Newsletter: Regular publications that companies use to inform customers and interested parties about news, offers or events.
  11. Advertisements: Graphic or text-based advertisements in magazines, newspapers, online platforms or on billboards to attract the attention of potential customers.
  12. Email marketing: Targeted email campaigns to inform customers and prospects about news, offers or relevant information.
  13. Videos: Moving images and sound recordings used to showcase products, services, or company news.
  14. Websites: Online presences of a company that provide information about the company, products and services and are used for lead generation.
  15. Blog posts: Regularly published articles on a company website that provide informative and relevant content on specific topics.
  16. Customer testimonials: Quotes or testimonials from satisfied customers to build trust and credibility.
  17. Social media posts: short, informative or entertaining posts on social media to increase brand awareness and engage customers.
  18. Online advertising: Ads on websites, search engines or social media to target potential customers.
  19. Presentation folders: Folders used for presentations or meetings that contain various printed materials such as brochures, product sheets and business cards.
  20. Customer magazines: regularly published journals or magazines that inform customers about industry-related topics, company news and relevant information.

This list includes a variety of marketing collaterals used by companies to communicate information, strengthen their brand, and attract customers. The choice of collaterals depends on the target audience, goals, and type of business.

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Marketing Team Sharedien
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