Artificial Intelligence

Sharedien AI search: find the right image faster with a clever asset search

Artificial intelligence (AI for short), i.e. artificial intelligence, can help us in many areas of life — and...

Marketing Team Sharedien
May 17, 2024

Sharedien AI-Search — with natural language & reference images for better results

Artificial intelligence (AI for short), i.e. artificial intelligence, can help us in many areas of life — including in digital asset management and when searching for a specific image motif in the DAM system.

In Sharedien DAM, AI not only ensures accuracy, but also ensures an intuitive search experience. In contrast to traditional search functions, our AI search function is content-based and also understands natural language. This allows you to retrieve your asset inventory very precisely with inputs such as “laughing woman against a blue background” and easily find the right images for your website or even your next marketing campaigns.

Content-based search — the so-called content-based search

Traditional, metadata-based search functions pose the problem that only what was previously tagged with appropriate tags can be found in the DAM system. If these tags are missing or do not match the search terms entered, the system is also unable to display results. For this reason, images in Sharedien DAM are retrieved based on content analysis and visual information. In this way, with content descriptions such as “Toddler on the beach” — or more specifically — “Toddler playing with dog on the beach (...)”, you can search specifically for the required image motifs and display all conceptually appropriate content from your asset inventory.

Similarity search — the so-called Similarity Search

The so-called similarity search is supported by technologies such as pattern recognition and feature extraction. Visual features such as objects, colors, textures, and contrasts are used to characterize images, determine their similarity to other images in the system, and rank them according to their similarity index. Search for a reference image in Sharedien DAM using content-based search and see all other images that resemble it. The result is as wide a selection of suitable images and subject variants as possible.

Since traditional DAM search functions simply work by comparing search terms and tags and can therefore no longer meet today's marketing requirements and asset quantities in DAM, we have added AI components to the search function in Sharedien DAM for faster and better results when searching for images. With the Sharedien AI-Search, you can now also retrieve your image inventory via content descriptions and with reference images and find specific image motifs with vague or very precise search queries.

The benefits of Sharedien AI-Search at a glance:

  • Very easy and fast natural language search
  • Search results independent of file names, metadata, and tags
  • Search results using reference images and visual criteria
  • Accurate results, even with vague searches
  • Find duplicates using Similarity Search

With Sharedien AI-Search, we rely on the latest options and technologies. Find suitable images in real time — no matter what names, metadata and tags they are stored in the DAM — and benefit from a significant simplification of your work and enormous time savings.

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Marketing Team Sharedien
Marketing Team

Unser Marketing-Team bereichert den Blog mit aktuellen Branchentrends, Marketingstrategien und praxisnahen Tipps.

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