Find out how the world's leading consumer goods company is making marketing processes more efficient and its marketing campaigns even more customer-optimized.
Die Digital Asset Management-Plattform Sharedien – Ihr zentraler Content Hub
With Sharedien, you always have an overall overview of your digital assets. Find out where your files are stored, what information is linked to them, the versions in which they are available, and where they are used.
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Sharedien offers a powerful, highly flexible data model that gives you unlimited options for collecting and linking data such as product, image, or campaign data. As a content hub, Sharedien connects your data sources, users and output channels — for better data quality and increased brand value.
With Sharedien, you bundle all your assets in one place. Thanks to the strong integration capacity, you can centrally manage a wide range of asset types. This gives you a single, reliable content truth that simplifies your work and improves your overview.
Sharedien provides not only content, but also valuable insights into its use and impact. It delivers dynamic analysis and contextual insights into trends and life cycles of your content. This means you can optimize the performance of your assets and secure your investments in the long term.
Content Hub — a platform for strong brands
Creativity and quality determine the success of your communication measures — and both depend on one key factor: focus. With Sharedien, create an optimal working environment that brings together all important elements: data, people, and processes.
Tedious search for and collection of digital assets, media, videos, content, and files is a big part of many users' daily tasks to run campaigns and create communication for a company. By centralising all these files and media as well as through smart functions and tools for managing, enriching, transforming, and using this content, digital asset management becomes a powerful content hub that enables companies to continuously, effectively and purposefully build a strong brand.
- Limitless display of different types of content
- Intelligent relationships for effective use of content
- Flexible process design for efficient marketing
Your
Content Hub
Direct access to all of your content and its usage data enables you to create unparalleled digital experiences.
Bring all information together
Whether it's product information or digital assets, your communication is based on complex content that is bundled in Sharedien and provided centrally to marketing and creative teams.
Effective compositions for all channels
With Sharedien, product data, descriptions, marketing texts, headlines, images, videos, tables, or documents can be combined with intelligent relationships to create ever new, effective product and brand messages.
This is how the content hub becomes a creative factory
Thanks to clearly defined roles and rights, Sharedien offers all internal and external participants secure access to data and processes — the perfect basis for transparent and productive collaboration. The seamless integrations with all common creative tools such as Adobe enable you to work with Sharedien very effectively.
Kick-off for optimized digital supply chains
Procuring images, creating graphics and copy text, planning campaigns, monitoring reviews and feedback loops: communication processes are as varied as they are complex. In Sharedien, all processes are transparent, secure, and clearly defined.
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Success stories
Learn more about our clients' successes with Sharedien.
Discover how Kärcher, the world's leading manufacturer of cleaning systems, uses Sharedien to optimize all processes related to the creation, management, and use of digital assets and create a true 360° view of all products.
FAQs
Brief answers to the most frequently asked questions.
A content hub centralizes all data, content, responsibilities, and processes for creating, managing, and distributing communication-relevant content.
The concept thus combines all elements and processes necessary for marketing measures in one and the same system, which requires not only a scalable and high-performance technology base but also intelligent functions with which the efficiency potential of such a central system can be exploited.
Thanks to modern content hubs such as Sharedien, creative teams no longer have to laboriously search for relevant assets or communicate inefficiently with each other and with external parties such as agencies and freelancers via office applications.
With the help of customizable workspaces, bundled work processes, and clear responsibilities, collaboration is greatly simplified and projects are implemented more cost-effectively.
Other Sharedien features that make your life easier.
Benefit from powerful features that improve your work processes and increase efficiency. Maximize the value of your assets.
Text-based search
Find just what you're looking for! Describe in words exactly what you want and get the right assets right away — without tags or metadata.
Text-in-image search (OCR)
Extract text from images quickly and precisely using AI. For example, metadata can be generated automatically and based on rules.
Photo Studio
In Sharedien, you can enter your image request with just a few clicks, forward it to your photo studio or other people, and precisely control the entire process.
Automation
Simplify your work with clever automation. Use Sharedien AI to automate your image data maintenance and license management.
Analytics
Measure and visualize important key figures such as the general use of Sharedien, your digital assets, or even the most important meta tags, and create clear reports with just a few clicks.
Brand Portal
With the Sharedien brand portal, you can grant external partners controlled access to your digital assets. In this way, you enable agencies or press representatives to use your brand resources conveniently and securely.
Asset transformation
Do you need an image in a different format or size? In Sharedien, you can scale and transform your images both manually and automatically to suit any output channel.
System integration
From asset creation to execution, we rely on integration to ensure that your assets are always up to date across all channels. Thanks to the API-first architecture, you benefit from interfaces to all common input and output channels.