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Beiersdorf AG | Video Use Case
Join us at Beiersdorf AG in Hamburg to the NIVEA content production site and experience how Jasmin Quellmann, Head of Studio NX and her team use Sharedien to manage thousands of digital assets in over 60 countries and connect them with over 8000 users – internally and externally.
Beiersdorf offers your customers an exciting Consumer Journey. Where the customer experience must be guaranteed at all times, the pioneering digital asset management Sharedien comes into play. Sharedien enables Beiersdorf AG to manage the entire set of objects and assets and represents a fundamental tool that meets the very complex requirements every day. Beiersdorf relies in particular on the unique architecture and scalability of Sharedien, which can manage millions of objects and assets and thus meets the highest demands for flexibility and multichannel management.
Thanks to easy integration with various third-party systems and synchronization with the campaign manager, Beiersdorf can also see in real time which assets are being used, which product groups they are linked to, and in which campaigns they are being used.